Social Media on “Fyre” This Weekend

The Fyre Festival debacle this past weekend had many questioning the validity of social media promotion.

Fyre+Festivals+official+image+promotes+luxury+and+exclusivity+to+those+who+can+afford+to+participate.+

Photo by Creative Commons

Fyre Festival’s official image promotes luxury and exclusivity to those who can afford to participate.

When you purchase something from a sketchy source, it’s common principle to lower your expectations of the product’s quality. You can’t expect a dress recently featured in a NYC fashion show, or a brand new pair “Yeezy’s” ordered from an Amazon user with no icon, no reviews, and no ratings to be made exactly as promised. If this is a known concept, however, how did a crowd of affluent young people, dubbed the “social elite”, end up on a beach littered with disaster relief tents when they were promised two weekends of live music and extravagant luxury?

 

After paying between $2000 and $12,000 to attend the Fyre Festival, promoted to be an unforgettable music event with luxurious “modern, ecofriendly, geodesic” housing and a variety of delectable foods, those able to afford such a thing were shocked to find that organizers, Ja Rule and Billy McFarland, who have never organized such an event before, hadn’t even come close to delivering what had been described. Accounts claim that a “Hunger Games”-like mentality took over as people fought savagely over plastic tents to sleep in that were supplied by the same company that provides temporary shelters for the UN to give to disaster victims and refugees. Dinner, served in Styrofoam containers, consisted of what was described as “literally bread, cheese, and salad with dressing”, and while a sum of attendees demanded to be flown back to the U.S., the Bahamian airport officers suddenly chained the exits and refused to let anyone out of the waiting area in what seemed to be the beginning of a bad Die Hard movie remake.

 

Neither of the failed event’s organizers, Ja Rule, a rap artist who (conveniently) never made it to the festival, and Billy McFarland, a college dropout “business man” who is well-acquainted with situations similar to Fyre, have taken responsibility for the extent of this disaster. Repeated statements made by the two attempt to hide behind claims of bad weather the night before and insist that unforeseen factors out of their control were to blame. However, the Fyre Festival Instagram account has deleted much of its negative comments and questions regarding the relative safety of the situation. Kendall Jenner, a social media promoter of the event, received a large amount of backlash for advertising the festival, has also deleted her posts which even included a promo code to buy tickets from the Fyre Festival’s official website.

 

Although many of those directly affected by this failed endeavor are clearly outraged, it should be noted that a number of the Fyre “survivors” have claimed that it wasn’t that bad – they had food, water, and a place to sleep even if it was in tents – which is the main reason why so many on social media are taking their turmoil as a form of entertainment this past weekend.

 

In the end, making sure your sources are established and reliable can be the difference between a luxury music festival and a “Survivor” experience camp. Now, all that’s left to do is see how Kendall Jenner will attempt to recover from strike two (following her rejected Pepsi commercial) of her position as a public promoter – and at this rate, there’s no telling what will happen.