Everyone likes to track everyday fashion. So we watch, view, and read about a thing called “Fashion Week”. Fashion Week is a fashion industry event that occurs every year in different cities throughout the world. Throughout this period of time, fashion designers, brands, and “houses” display their newest collections. They have the models walk down runways to show buyers and put their hard work on display. Events like fashion week influence certain trends for the current and upcoming seasons. Social media also plays a big part in trends. Designers get models with a large social media following to get their clothes more attention. Fashion gives designers a chance to show off their creativity.  Most fashion weeks are held in the “Big Four” fashion capitals of the world: New York, London, Milan, and Paris.

The influence that Fashion Week has on the world comes in several different forms. The first being business. Business plays a big role in this event because the designers are showing their pieces in hopes that buyers from major department stores will take interest in them. Major department stores like Saks and Bloomingdale’s buying from designers can potentially result in extreme cash flow for both parties.

Though business transactions are a major part of this week, trends are one of the biggest results from Fashion Week. One season it could be all about animal print, while another season it could be the color white. The media such as magazines, television, and modeling spreads all deliver a message as to what is “trendy”. At the end of the day, Fashion Week is the basis of all clothing, accessories and shoes sold in later weeks.

Currently, it is Fashion Week 2018! Perfect timing for Ralph Lauren, who is also celebrating his 50th anniversary with a show held in Central Park. There, he held a diverse, smiling cast of men, women, and children reflecting on the rich tapestry of classic style and family values. The reviews for his show are amazing. Media says “Ralph Lauren’s 50th anniversary fashion show reminds us why he is the king of men’s wear,” https://www.google.com/amp/s/www.gq.com/story/ralph-lauren-50th-anniversary-fashion-show/amp. With a “jaw dropping collection of vintage” Ralph Lauren had people speechless at fashion week!

However, Tom Ford won round one of NYFW. He stated that “Fashion has gone to the edge, it’s no longer fashion.” His solution was showing sensual clothing, with no tricks or irony. When buying at Fashion Week, you have to think of future trends. It may sound impractical to know the trends of 10+ years from now but no big business is going to buy a fad. A fad is something that is short lived, to make business with fads will not help you in the long run but knowing how the style and trends will turn out down the line could benefit you and your business immensely.